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FOOTWEAR DESIGN – ALL CATEGORIES, GENDERS & PRICE POINTS

  • Sketching (uppers, outsoles, details and technical pieces)

  • CAD/Adobe Illustrator renderings (uppers, outsoles, details and technical pieces)

  • Last identification, selection and development

  • Color and materials: palettes, combinations and selection

  • Technology identification and development

  • Full design presentations 

LINE BUILDING & STRATEGY

  • Product and brand positioning, merchandising, overall strategy and related presentations

  • Identifying and pursuing new opportunities and business initiatives

  • Business strategy development and implementation

  • Identifying existing strengths and weaknesses

DEVELOPMENT

  • Full product specifications and technical packs

  • Technical drawings (blueprints, cross sections, etc.) and related review

  • Prototype revisions and corrections (2d and 3d)

  • Full, ongoing communication and coordination with sourcing, factories and/or agents in the USA and overseas, including travel when necessary

  • Last review and revisions

COLORS & MATERIALS

  • Full color and material palette generation

  • Color combinations and selections

  • Material combinations and selections

  • Material identification and specifications

TRENDS

  • Market, trend, product and concept research, development and analysis; related storyboards.

  • Consumer and market analysis by distribution channel and consumer demographic

  • Tradeshow reporting

  • Competitive shopping

COLLATERAL SERVICES

  • Story and theme boards

  • Marketing and sales support

  • Design and sales presentations

  • Point of sale materials, packaging and hangtags

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